How a Solo Founder Scaled Her Business with the Help of a Strategic Executive Assistant

“My EA helps me stay accountable, keeps things prioritized, and frees up time for me to focus on my zone of genius.” — Alejandra Ramirez Wells, CEO & Founder, Ready Cultures

If you’re building something on your own — a business, a practice, a new path — you know the feeling: spinning a dozen plates at once, trying to grow the business and run it at the same time. You’re the strategist, the scheduler, the email responder, the finance tracker, the client concierge.

For many solopreneurs, the ability to do it all is a point of pride — until it starts to hold them back.

That’s the moment Alejandra Ramirez found herself in. As the founder of Ready Cultures, her days were packed with advising executive teams on how to communicate better — but behind the scenes, her own operations were straining under the weight of growth.

What she needed wasn’t another system. It was a partner. Someone who could hold the structure around her, so she could focus on her highest-value work.

That partner turned out to be Meadow Nguy, a high-powered Executive Assistant who helped Alejandra reclaim her time, streamline her business, and scale with clarity — without compromising the values her business was built on.

Execution Starts With Alignment

Alejandra’s work is all about closing gaps: between what leaders say and what employees hear, between intention and execution, between strategy and trust. She’s brought into organizations when things start to slip — during a merger, a transformation, or a moment of cultural tension. Her job is to bring clarity, calm, and communication to leadership teams who need a reset.

But as her business grew, Alejandra faced the same challenge so many founders do: there was too much on her plate. From admin tasks to scheduling, paperwork to tech research, the mental clutter was becoming a drag on her energy — and her ability to focus on the strategic work her clients hired her for.

“I always knew EAs were important,” she says. “But I never fully appreciated just how important.”

She stumbled across a LinkedIn post about Base, and the timing felt right. It was a reminder that high-performing leaders don’t have to carry it all alone. And for Alejandra, that reminder came just in time.

A Creative Thinker, Calm Operator, and Relentless Organizer – All in One

Meadow’s path into executive support wasn’t traditional. A professional actor based in NYC, she first pursued administrative roles as flexible “survival jobs” to support her artistic career. But what started as practical soon turned into passion. With a sharp eye for systems and a deep love of helping others operate with ease, Meadow found herself gravitating toward work that combined structure and service.

“I’ve always been highly organized,” she says. “But what I love is creative problem-solving — finding new ways to make things work smoother, smarter, and with less stress.”

Referred to Base by a friend, Meadow quickly built a reputation as someone who could think strategically, communicate clearly, and manage complexity — all with a sense of calm.

“She’s incredibly organized and excellent at following up,” Alejandra says. “Things don’t fall through the cracks. She helps me prioritize and stay accountable.”

Building a Business Together, Not Just Managing Tasks

The Alejandra/Meadow partnership is more than inbox management. Today, they’re actively collaborating on a transformative project to expand Ready Cultures’ impact — a complex initiative that involves tech stack research, AI integrations, and creative workflow design.

It’s not something Alejandra could have offloaded to just anyone. It required a partner who could learn, adapt, and think with her.

“We’re brainstorming constantly,” Meadow says. “It’s exciting to work on something so innovative — and to have the trust to take real ownership in it.”

This kind of ownership is what shifts executive support from tactical to transformational. Meadow isn’t just helping Alejandra run her business — she’s helping build it.

Why Their Dynamic Works: Mutual Trust, Flexibility, and Feedback

Solopreneurs often struggle with delegation. There’s no built-in team, no safety net, and often, no time to teach someone else how to think like you. That’s why so many founders stay stuck doing it all themselves.

But Alejandra and Meadow have built something different — a rhythm of communication and mutual understanding that lets them move fast without friction. “Alejandra communicates so clearly,” Meadow says. “But she also trusts me to take the lead when needed. We have this cadence where we check in, stay aligned, and let each other work.”

Their relationship is based on accountability, but without micromanagement. Alejandra sends voice memos, bullet lists, and context. Meadow filters, prioritizes, and protects.

“I treat her calendar like sacred territory,” Meadow explains. “That time is precious. And my job is to make sure it’s spent on what matters most.”

A Reminder: Real Support Is Human, Not Just Helpful

In an age of productivity tools and AI assistants, it’s tempting to think you can automate your way out of overwhelm. But as Meadow points out, the best support isn’t just efficient — it’s attuned.

“A tool can’t hear your stress,” she says. “It can’t remind you what you were excited about last week, or help you refocus when your priorities change. Only a human can do that.”

This is especially true for women leaders, who are often expected to over-function — to run the business and hold the emotional labor, the admin, the vision, and the execution.

“When I know Alejandra feels prepared and steady heading into her day,” Meadow says, “that’s the win. That’s what this work is about.”

In the end, this story is proof that doing it all isn’t a badge of honor. It’s a bottleneck. And the sooner you find the right support, the sooner you can lead from a place of clarity, creativity, and calm.

“Having Meadow has freed me up to focus on what only I can do,” Alejandra says. “It’s changed the way I work — and the way I feel doing it.”

If you’ve been trying to scale solo — this is your sign. You don’t have to do it alone. And you shouldn’t.

Support That’s Strategic — and Equitable

Alejandra’s business is about helping companies get honest about what’s not working. And one of the hard truths? Far too many women still don’t have access to the kind of support they need to lead effectively.

That’s why Base’s 2072 Initiative matters so much. At the current rate, women of color in the U.S. won’t reach pay parity until the year 2072. Base is acting now — by subsidizing 20.72% of every hour of support provided to women leaders. It’s not a discount. It’s a correction. And a step toward ensuring more women can build with real, human support behind them.

Learn more about how Base matches ambitious leaders with world-class U.S.-based Executive Assistants — the kind who protect your time, multiply your focus, and help you build sustainably.

Even the Founders of Wednesday Women work with a Base EA. And now you’ve met the woman leading the company behind the magic.

Ready to see what the right support could do for you? Learn more at basehq.com →