The Power of Intentional Partnership: How Postal and Wednesday Women Create Connection Beyond the Brand
- Melissa Moody
- May 2
- 4 min read
Some partnerships are transactional. Others are transformational.
The ongoing collaboration between Postal and Wednesday Women falls firmly in the latter category—rooted in shared values, mutual respect, and a belief that authentic connection is the real currency of leadership.
When Postal sponsored one of Wednesday Women’s signature leadership dinners, the goal wasn’t just visibility. It was about alignment. It was about creating space for women leaders to show up fully, build meaningful relationships, and spark conversations that last well beyond the table.
And at the heart of it all? A company that doesn’t just talk about supporting women leaders—it shows up for them, inside and out.
Gifting That Builds Relationships, Not Just Revenue
Postal is a platform that simplifies and elevates corporate gifting, offering businesses a way to send thoughtful, personalized items that strengthen relationships and drive long-term engagement. But behind the tech is a team deeply invested in human connection.
“We believe that corporate gifting can and should be fun,” says Lindsay Joyce, Director of Demand Gen at Postal. “And more than that, it should be meaningful.”
That belief in meaningful moments is baked into the company’s culture, especially with Patricia DuChene, Postal’s Chief Revenue Officer, leading the charge. Known for her inspiring leadership and unwavering commitment to empowering others, Patricia’s influence reaches far beyond her title.
“Patty’s leadership and badass energy drive our success,” Lindsay notes. “She’s deeply committed to creating space for women to lead, grow, and thrive and that mindset shows up in how we operate as a company and how we engage with the world.”
In many ways, partnering with Wednesday Women was also a way to spotlight Patty herself, a standout tech leader who exemplifies what it means to lead with vision, heart, and authenticity.
A Partnership Rooted in Leadership—and Visibility
Time and again, current and former colleagues describe Patty as the kind of leader who lifts everyone around her—equal parts strategic, thoughtful, and deeply invested in the success of her team.
By starting a partnership and hosting a dinner filled with powerhouse women executives, Postal wasn’t just creating brand visibility, they were opening the door to real, high-value connections for Patty. Connections that would continue to build on the work she’s been doing for years: empowering women, driving growth, and showing what it looks like to lead with clarity and heart.
What stood out throughout the partnership—and especially at the event—was how Patty and the Postal team showed up. Not just as sponsors, but as intentional participants. They were thoughtful in every detail, from the way they engaged with other leaders to the curated gifts that were given to all attendees.
It’s one thing to support an initiative. It’s another to show up with your full self. And that’s exactly what Patty—and Postal—did.
When a Dinner Becomes Something More
Having seen plenty of events and standard dinner scenarios, the Postal team wasn’t looking for same-old, same-old. Partnership around an event was an opportunity for a statement of values.
“We wanted to step outside of traditional sponsorships and create something intentional,” Lindsay explains. “An experience that felt personal, meaningful, and true to both brands.”
With a reputation for holding memorable and impactful events, Wednesday Women was a perfect partner for Postal’s goals. Held in Phoenix, the event brought together a curated group of senior women leaders for an evening of conversation, connection, and community. And Postal made sure every detail reflected that same sense of care.
Gifts were curated from women-owned businesses and included handwritten notes, providing a quiet, powerful example of what Postal makes possible: seamless, branded gifting that feels human, not transactional.
“We saw it as an opportunity to let our product speak for itself—by creating a personalized connection that extended past the event.”
Lasting Impact, Measured in Meaning
The ripple effect was immediate and lasting.
Attendees took to social media not only to thank Postal and Wednesday Women, but to share genuine reflections about the experience, the conversations, and the power of being surrounded by women who get it.
“The feedback was beyond what we expected,” Lindsay shares. “People were posting about their gifts for weeks. But more importantly, they were posting about what the evening meant to them.”
Internally, the reaction was just as strong. Postal’s leadership team praised the alignment, the authenticity, and the way the event embodied what the brand stands for.
“It felt high-impact without being overly commercialized. It was a meaningful, human experience—and our team was proud to be part of it.”
Advice for Other Brands
For companies considering a partnership with Wednesday Women, the message from Postal is clear:
“Do it—and do it with intention,” Lindsay says. “Wednesday Women isn’t about slapping a logo on something. It’s about investing in a community that prioritizes connection, vulnerability, and growth.”
For Postal, the partnership continues—evolving beyond a single dinner into a shared mission. One that uplifts women leaders, highlights companies walking the talk, and proves that when brands lead with heart, the impact speaks for itself.
Is your company interested in sponsoring an unforgettable in-person event with Wednesday Women? Learn more here.
Ready to do gifting in a thoughtful, scalable way? Check out Postal - and tell them you saw this story!
